Leading, Kerning, and Tracking

Leading, Kerning, and Tracking

In typography and page layout, leading refers to the distance from baseline to baseline in successive lines of type. Kerning refers to the spacing between two characters in a proportional font, while tracking uniformly spaces the letters of the entire word. These...
Padding and Margin

Padding and Margin

Padding is an important concept in design that refers to the area immediately surrounding the content in what is called the “box model”. The box model determines special relationships between elements and is used when talking about design and layout. Margin is the...
Infinite Scrolling: Pros and Cons

Infinite Scrolling: Pros and Cons

Are you considering using infinite scrolling for your website? Before you apply this web functionality to your personal or professional site, take the time to consider the benefits and drawbacks of infinite scrolling. THE BASICS Infinite scrolling is a web interaction...
Great Design Gets Unnoticed

Great Design Gets Unnoticed

I was unplugging an AC adapter from the wall today when I noticed something on both sides of the connector. At first I had no idea what they were there for. Maybe it was for aesthetic reasons? In fact, they felt so natural in my hand that I didn’t even notice it until...

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