Regardless of the industry in which you work, successfully engaging your target audience is of extreme importance. You must put yourself in the shoes of your customers and be sensitive to the right time, the right place, and the right tone of voice. There are tools and data that provide this kind of user behavior information, allowing you to make strategic and targeted decisions.
We will cover this topic in a four-part series so you can understand what questions you should ask yourself, improve your audience reach and, ultimately, increase your customer acquisition rate.
When Is The Right Time?
Ask yourself, “When are my customers actively engaging with my product or service?” You may find that certain days of the week or even certain times of the day generate more traffic than others. If you know these kinds of things, you can strategically campaign through targeted advertising and marketing outlets like Facebook and Google. On the other side of the coin, if you advertise or engage your audience blindly, chances are you won’t see as many conversions or customer acquisitions. Targeted advertising leads to more bang for your buck. The finance department will thank you.
Some products and services are seasonal. For example, some coffee and ice-cream flavors rotate with the season and you typically don’t see winter coats on store shelves in the summer time for obvious reasons. One thing worth mentioning here is that the internet never sleeps. Assuming that you have a presence on the web, your customers have 24/7/365 access to the digital front door of your business. What this means is that you must maintain your website and social pages to reflect current and accurate information. If a visitor sees that your website is outdated, slow to load, or down completely, you may have just lost the trust of a potential customer.
Knowing the right time to market to your audience is only part of the equation. In the next post, we’ll show you where you should be engaging your audience.